In the course of consulting businesses on social media, we often find that companies are not fully aware of the value of advertising on social platforms.
Buying ads on social media can be a boon to your business. It shows you’re up to date with technology and in tune with what your customers are doing online. You can create effective advertisements very quickly.
For example, one of our clients spent $200 over the course of a month. Nearly 30,000 local residents saw it, generating almost 79,000 impressions!
Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest and (soon) Snapchat can advertise your business in the following ways:
- Page promotions
These ads bring people to your social media profile, so they can like your page and see more of your unpaid posts in the future.
- Post promotions
Any time you post – e.g. if you have an event or statistic to share – you can pay to guarantee your post will be seen.
Many, but not all, of the platforms offer these kinds of advertisements:
- Targeted ads
Find customers by their demographics and interests.
- Lead forms
Generate lead forms inside of the app. Customers don’t have to leave the social site and are more likely to give your their info.
- In-app purchase
You can sell right on their screen. No need for them to get lost trying to get to your site!
These ads are incredibly affordable, too. Measure in CPC, or cost-per-click, a good average cost for an ad on Facebook is only $1 per click. It can be as low as 10 cents! (Assuming your content is good and in high demand, that is.)
Ads can be turned on and off at anytime and edited live to fix mistakes or fine-tune them. They’ll provide data on who saw the had, clicked on it and did something because of it. To test ads for effectiveness, it’ll probably cost you around $100 a week for three to four ads.
With the cost, time, flexibility and precision of social media factored in, the power of social media is clear. Let’s get you started!