14
Aug

What not to do on social media

Social media is a great place to create a positive image of your brand, however, there are some key mistakes businesses make that hurt more than help. First of all, never bash your competition. Focus on positive things about your own business and what great services you have to offer. Don’t be afraid to even take it a step further …

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7
Aug

How to use #hashtags effectively

If you’re new to social media, you may have asked yourself the question: “What’s the deal with all the pound signs?” The ‘#’ symbol, referred to in social media platforms as a hashtag, is a powerful tool for navigating posts and other content. When a hashtag is placed before a word, it indexes the post with that phrase associated. So …

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6
Aug

How not to get caught by the FTC

Just like broadcast and print advertising, the Federal Trade Commission regulates online marketing communication – including social media. Any fraudulent or deceptive marketing can draw huge fines from the agency. Some deceitful tactics can be easy to overlook or innocently put into practice. Here’s a closer look at what to watch out for when advertising online. (Keep in mind that …

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6
Aug

The Do’s and Don’ts of Influencer Marketing

In collaboration with Joseph Cancilla from ide8ion. TLDR: The people who post on social media are a marketing campaigns’ best friends. Influencer marketing is an arrow in your quiver unlike any other. With the saturation of talking heads and small social media stars, it’s also more accessible than ever. In short, influencer marketing is paying someone else to talk about …

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31
Jul

Find New Customers | The Business Owners Roundtable

Find New Customers Online | August 10, 2017 You’re Invited to the Sixth Business Owners Roundtable on August 10, 2017. Our Business Roundtables are exclusive, attended by 25 local business owners for real interaction, and focused on the latest topics to grow your business. The Business Owners Roundtable is brought to you in partnership with Microsoft & TriTech SBDC. Our …

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17
Jul

How to market online during the holidays

Marketing during the holidays can be its own special kind of challenge. We’ve come up with a few tips to help you hit it off this season. Quality content is still king. As with any marketing strategy, good content is critical. Try creating some content specifically for the day of the holiday. It’s important to make things that your customers …

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17
Jul

How to run contests on social media

Contests on social media are a great way to establish relationships with customers, improve the image of your brand and boost sales and lead generation. As with anything on social media, there are some best practices to keep in mind, and some pitfalls to avoid. This article will discuss both. The broad purpose of a contest is to prompt customers …

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17
Jul

When is the Best Times to Post on Social Media ?

TLDR: The right content, at the right time, is gold.   This is a question that gets bounced around social media circles frequently. Timing is an element, but not the entire picture. Instead of thinking solely about the numbers on the clock, frame it this way: How and when can I get the most people to watch my stuff? This …

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17
Jun

How can Facebook Custom Audiences help your marketing

Advertising on Facebook is a powerful tool to grow your customer base. In this post we’ll discuss a handy technique in detail: custom audiences. When you set out to create an ad campaign on Facebook, you’re given a lot of targeting options. Pay attention to these. This can narrow the audience of your ad by age, demographic information, zip codes, …

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17
Jun

Advertising on social media sites

In the course of consulting businesses on social media, we often find that companies are not fully aware of the value of advertising on social platforms. Buying ads on social media can be a boon to your business. It shows you’re up to date with technology and in tune with what your customers are doing online. You can create effective …

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