21
Nov

What Do Your Investments Say About You?

In this video, Entrepreneur Network partner Phil Town explains how your investments can say a lot about who you are as a person. This is especially true if you invest in businesses you believe in. And why wouldn’t you? As Town says, it makes no sense to give a business your money to build its brand and make more products if …

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18
Nov

Love the Boonies! 5 Tips for Recruiting Top Talent for a Rural Location

Quick — name the hottest city for marketing tech jobs! Related: How ‘Small Town’ Entrepreneurs Can Use Location to Their Advantage Betcha didn’t name Middletown, Del. Yet, that is where my wife, Beth, and I have run our company for the last 14 years. We have even expanded the company internationally, servicing clients from Canada, Ireland, Mexico, Israel and the U.K. . . …

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15
Nov

Entrepreneurs Aren

Merriam-Webster defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise.” Dictionary.com states that an entrepreneur is “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” There are more than 25 million of them in the U.S. alone. You may notice that the word “risk” comes …

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12
Nov

5 Facts on Chip-And-Pin Credit Card Technology

Small businesses that don’t adopt EMV technology face big risks, but there are barriers to adopting it. Most shoppers have chip-and-PIN credit cards by now. But small businesses have been reluctant to embrace the technology that activates new fraud protections. A year after the change went into effect, what should you know about EMV technology? 1. Fraud down The technology …

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3
Nov

Why Branding Experts Need to Step Out of Their Silos

Spend any time at a brand or marketing conference or reading the marketing press these days and what is very clear very quickly is just how fixated people seem to have become with pushing narrowing viewpoints. The digital people just want to talk about digital. The brand valuation people analyze shifts in the worth of brands. The intellectual property people …

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31
Oct

Why Your Frontline Staff Need to Be Your Best Storytellers

Amazon — currently eyeing locales for a second U.S. headquarters — knows that its core value lies with providing convenient, personal service to customers. Related: There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right But Amazon faces a challenge in this expansion: how to maintain for customers the feeling of personalization they value, even as the …

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31
Oct

The 5 Traits of Great Leaders Who Can Build a Business Without Sacrificing Integrity

There are three types of people in business — those who fail, those who succeed temporarily and those who build long-term success. Of course, every enterepreneur wants to be part of this last group, but getting there isn’t easy. At the very least, it requires good leaders who can make sales and drive business without compromising integrity. In this video, Entrepreneur Network partner …

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31
Oct

Tough Talk: 5 Tips for Having Difficult Conversations With Staff

Small business owners are often forced to make difficult choices to keep their doors open. The high cost of healthcare, a complex tax code, and burdensome regulations can impact employees’ jobs, wages, and benefits. Karen Harned, executive director of the NFIB Small Business Legal Center, provides tips for navigating tough conversations with staff. 1. Candor is the best medicine. Be …

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