It’s the first question every carpet cleaning business that needs marketing asks us.
And it’s the wrong question.
If you get a new vacuum cleaner it’s an expense. If you buy a new truck you want to know how much it costs.
These things are counted as expenses because they don’t appreciate in value. They don’t create new wealth by themselves.
But marketing for your carpet cleaning business is not an expense. It is an investment. You put budget and time into your marketing and you expect to get a return on that investment. You put in a dime and you hope to earn a buck.
To market your carpet cleaning business online you need to change your mindset. If you think of marketing as a cost you’ll always be looking for the cheapest options. You’ll be more worried about what you put in then what you’re going to get out and return.
Consider your competition, location, and business needs. Based on these your marketing cost is what it is. Either you get a return on your dime or you don’t.
Don’t make the mistake of thinking of your marketing as a cost. Plan your strategy and put the resources you need into your marketing. That’s the only way you’ll get what you really want: profit for your business.
If you do it right, marketing will never cost you anything.