Our Social Media packages provide a tailored Social Media strategy, which includes content strategy and creation, reach-targeting, growth boosting, and built-in post boosts with audience targeting to increase the reach of each post to new audiences of your brand. We provide the creative work needed to create the most compelling creative assets and the expert analytics needed to identify the best audience for your brand and deliver your message to them.

FACEBOOK LOCAL

Create compelling social media posts and boost it within the business’ area to boost awareness and gain new foot traffic.

Facebook Local will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results. Facebook Local provides high-quality creatives that focus on your businesses main message. Each post is targeted to a specific localized audience crafted from our industry data partners. The content we are going to post for your account would depend on what’s currently happening in real time. The content itself is responsive to ensure that we’re not posting anything irrelevant.

KEY FEATURES:

  • All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, response protocol/escalation process, comments management, engagement strategy, content strategy, and verticals.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

GOALS:

  • Traffic – generate visitors to your website
  • Awareness – generate awareness for your brand or for specific parts of the brand
  • Conversion – push specific products and lead users to a landing page where they can convert
  • Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
  • Customer Service – focus on providing customer service or taking in feedback from customers

 

MONTH 1: CAMPAIGN SETUP AND STRATEGY:

  • Social Media Audit
  • Social Media Playbook
    – Buyer Persona
    – Communications Objective
    – Content Strategy and Content Vertical Themes
    – Response Protocol/Escalation Process
    – Message Flowchart for Comments Management
    – Tailored Audience for the Page
  • Account Creation and Optimization
  • Profile Picture and Cover Photo Creation

MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

  • Monthly Content Planning
  • Content Creation and Posting:
    – 14 high-quality graphic posts every month
    – 8 high-quality curated articles every month
  • Monthly Social Media Paid Ad Campaign Management
    – Ads Creation (2 per month, graphics with text)
    – Campaign Budget Recommendation
  • Ad Hoc Social Media Hours
    – Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy
  • Follower Growth
  • Monthly Social Media Report for Facebook
    – Social Media Snapshot (Overview)
    – Network Growth/Reach
    – Engagement Report
    – Content Report/Content Consumption
    – Performance Analysis and Recommendations

 

Don’t have time to manage, create ads and post to your FB page? No problem, we have you covered.
Take a look at our social media campaign packages and pick the one that is right for you.

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