18
Mar

Using YouTube To Market Your Carpet Cleaning Business


 

Find out how you can use YouTube to market your carpet cleaning business. Discover the types of YouTube videos to make which will attract plenty of new clients.

Using YouTube To Market Your Carpet Cleaning Business

In the past reaching people through video was the preserve of only big businesses. A fresh entrepreneur would almost never have the resources to broadcast their own television show or even to pay for TV advertising. But, the internet has completely changed that equation.

Video sharing platforms, and YouTube in particular, have made it easy and cost effective to reach a huge online audience. Let’s take a closer look at how you can use YouTube to get more customers for your carpet cleaning business.

What is YouTube?

YouTube is a free video sharing platform where you anyone can upload video content. YouTube has a massive internal audience of people searching the website for content. Videos from the website also feature prominently in the Google search results (perhaps not surprising considering Google owns the platform.) To open a YouTube account you only need a valid email account. For more information about how to open a YouTube account and upload content watch these two videos.

What about the quality of the video?

Digital camera’s have significantly lowered the barrier for producing a high quality video even on a relatively limited budget. Yes, there is a small learning curve that you will not to get past to ensure that your videos look acceptable to a viewing audience but it is is not as high as you might imagine. Watch the video below to learn more about how to use YouTube to target these searches.

What Type Of Videos To Create

There are a number of different types of video that you can use to market your cleaning business. Some of the most important of these are:

Sales Video

Video sells. It is one of the best ways of replicating the experience of your selling your services in person. Recording a short 30 second video of yourself explaining who you are and the primary benefits of your services is a great way to put a human face on your cleaning business.

Testimonials

Do you have a customer who loves your cleaning services? Then why not ask them if they would be willing to record a video testimonial. A video testimonial is powerful evidence that you run a quality cleaning service. This can make it much easier to convert people who may have never heard of your cleaning service before into buying customers.

Informational

Informational videos are a way of attracting prospective customers and establishing your authority in your industry. In an informational video you share your cleaning expertise with the general public. In your informational video you can share expert advice on how to get rid of a particular stubborn stain or what to look for when choosing a cleaning company. After all, who is a customer likely to want to do business with, the cleaning expert whose videos they have already watched or someone that they have never heard of before.

Video is more accessible than ever before and so it makes sense for any cleaning business to take advantage of this advertising channel as much as possible.

 

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